Clearly Better Scents




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Safety. Are the fragrances safe? What about allergies? Is it safe for people to be exposed to the fragrances for an entire workday? Is there a sort of regulation or regulating agency for fragrances that insures they are safe?


When an aerosol is sprayed into the air and some portion of the output is then inhaled, the lungs will come in contact with the gaseous component, as well as the portion of the spray particles having a diameter of between 0.5 and 16 micrometers.  Those particles that are below 1.0 micron have properties much like the aromas emitted from cooking or from a lit candle - they tend to “airflow” around much larger objects and do not stay in the lungs.  The olfactory sensors detect them, and they remain airborne (like some cooking odors) for a period after the origination source has stopped, depending on the amount of airflow in a room. Like cooking or candle odors, this sub-micron size particle does not remain in the lungs.  Workers in restaurants, bakeries, food plants, pet stores, beauty salons, candle and perfume shops are all exposed to this type low parts per million sub-micron particle size aromas without ill effect.

Conventional aerosols produce droplets that vary in size between 30 and 100 microns in diameter. Particles with a mean diameter of 10 microns or greater generally do not get much beyond the nose and nasal cavity immediately behind it.   This size particle tends to fall to the ground quickly and even settle on surfaces that are close to the aerosol spray head.  These types of large molecule sprays can cause irritation when exposed to eyes, nasal passages and even skin.

Clearly Better Scents vapor consistently measures in the 1micron range.  According to NIOSH/CDC data, a particle with a diameter of 1 micron will take 12 hours to settle.  This makes Clearly Better Scents particles extremely effective relative to a conventional aerosol droplet with respect to scent delivery and perception at ultra-low concentrations.  This equates to a fragrance concentration in the air of less than 1 part per million (1ppm) over a 24 hour period.   The persistent exposure to this level of diffused scent is negligible and poses no safety risks whatsoever.   Any allergens contained in the diffused fragrances are at minimal concentrations in the neat perfume oil and pose no threats or safety risks to anyone exposed to the scent for any period of time.


All Clearly Better Scents aromas comply with the highest level of safety and regulatory compliance.   Clearly Better Scents purchases its aromas from world-renowned flavor and fragrance houses.  These fragrance suppliers are members of the International Fragrance Association (IFRA).  Clearly Better Scents will only sell aromas that have been produced by IFRA member companies that adhere to the IFRA Code of Practice.

The IFRA Standards form the basis for the globally accepted and recognized risk management system for the safe use of fragrance ingredients and are part of the IFRA Code of Practice. This is the self-regulating system of the industry, based on risk assessments carried out by an independent Expert Panel. 

The Expert Panel is made up of renowned independent experts from the fields such as dermatology, toxicology, pathology and environmental sciences. Their role is to evaluate the data on a fragrance to see if it supports the current use level, to make sure that there is no risk for the consumer. In cases where the safety assessment does not support the current use, the Panel instructs IFRA to issue a Standard either restricting or banning a material.

The IFRA Code of Practice is a comprehensive document that supports the IFRA commitment to provide products that are safe for use by the consumer and to the environment.

The Code of Practice applies to the manufacture and handling of all fragrance materials, for all types of applications and contains the full set of IFRA Standards. Abiding by the IFRA Code of Practice is a prerequisite for all fragrance supplier companies that are members of IFRA (either directly or through national associations).

Amendments to the Code, if required, are issued annually, based on new scientific developments. These contain either new usage restrictions or revisions of existing usage restrictions.

The IFRA Code of Practice is distributed worldwide and is in the hands of all member associations and their member companies, including governmental regulatory bodies.

Clearly Better Scents aromas comply with IFRA Standards as set out in the Code.

When you receive your aroma from Clearly Better Scents, you will receive an IFRA Letter of Compliance and a Material Safety Data Sheet (MSDS).  The Letter of Compliance will verify that the aroma adheres to the Code of Practice and the most recent IFRA amendments.  The MSDS provides workers with procedures for handling or working with the aroma in a safe manner. 

It is our goal at Clearly Better Scents to provide our customers with a pleasant and safe fragrance experience.

What kinds of chemicals are in the fragrances?


Fragrances are complex mixtures of organic chemicals (carbon based materials).  This category of ingredients includes synthetic aliphatic & aromatic hydrocarbons, terpenes, alcohols, phenols, glycols, aldehydes, esters, ketones, acids, amines and natural materials including oils, resins and concretes.  Fragrances contain anywhere from 5 to 1000 ingredients and are used at levels from 0.02% up to 100% pure oil in a finished application.  The Clearly Better Scents scent diffusion equipment uses pure perfume oil.  All perfume oils used by Clearly Better Scents are IFRA/RIFM compliant and adhere to the highest level of regulatory compliance.  The pure perfume oil (fragrance) and diffusion system meet all regulatory standards set forth by the CARB VOC (California Air Resources Board – Volatile Organic Compounds) legislation.

Do fragrances really have the ability to influence people's behavior?

There is a considerable and growing body of academic and commercial studies which support the principle of scent influencing perceptions.  Most of us have had the experience of smelling popcorn in the movie theater or cotton candy at the carnival and having it inspire us to order some.  We’ve also likely had the experience of catching an unpleasant “whiff” of something and wanting to get away from that odor…hence the proliferation of restroom odor control programs.

How do you determine which fragrances to use in each application?

From a “marketing” or “branding” perspective, all sorts of familiar examples already exist of successful fragrance “messages” that support a retailer’s marketing objectives– from “new car” smells in car showrooms to the “designer” fragrances marketed to both men and women intended to enhance and support the “brand identity and image” of the particular designer. (think Polo or Channel.)  Like color scheme, lighting, store design and background music, scenting for specific retail or public space environments are decisions made by marketers which they feel will provide “congruence” with their brand message. 

There are known “basics” which are the “starting places” from which more refined, complex and targeted fragrance blends are developed.  Cinnamon and mulling spices evoke holiday times, citrus scents evoke a “refreshing” morning orange juice, lavender and vanilla have been evoking calming and relaxation emotions since Roman times. 

Our extensive library of “known” scents developed over time with our customers is always the starting place we work from to help marketers and managers determine the scents they feel will most convey and “support” the message convey or the emotions they want to evoke in their customers or visitors.  Our world class perfume suppliers bring their decades of experience to bear as we develop custom, Signature Scents with our clients looking for this level of uniqueness.

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